You Are Here Collection

You Are Here – London Gold Outline

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It seems that the capital of Great Britain had a special place in the hearts of Starbucks designers, because the You Are Here London Gold Outline is yet another prototype created for the city that unfortunately never reached store shelves. This example appears to be exceptionally rare and could very well be a one-of-a-kind surviving piece. Unlike the regular London mug, which uses the familiar bright You Are Here palette with solid blocks of red, blue, green, and gray, this prototype keeps much of the same overall composition but adds thin metallic-gold outlines around many of the shapes.… Read more

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You Are Here Christmas – London Gold on Black

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The You Are Here Christmas London Gold on Black is another very interesting unreleased Holiday Edition mug for the capital of the UK. This prototype uses a striking matte black exterior with metallic gold artwork and lettering, giving the familiar You Are Here design a much more elegant and festive appearance. Based on the sticker on the bottom, it was probably planned for the 2017 holiday season, but unfortunately never made it to stores. Interestingly, Starbucks later used a very similar black-and-gold color combination for the Pike Place mugs later, so the idea clearly was not abandoned completely.… Read more

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You Are Here Christmas – London Speckle Debossed

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The You Are Here Christmas – London Speckle Debossed mug is a fascinating prototype from a private collection, and it is currently being offered for sale. That makes this a rare opportunity to acquire a truly unique piece of Starbucks memorabilia, especially since this version never made it to store shelves. The design itself is unlike anything Starbucks ultimately released in the You Are Here series: the surface is covered with subtle speckles, while the vertical STARBUCKS wordmark is debossed directly into the ceramic instead of being printed.… Read more

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You Are Here Disney – California Adventure Cars Land

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The You Are Here Disney California Adventure Cars Land Prototype is yet another unreleased mug that appears to have been planned for 2017. Interestingly, the sticker on the bottom shows that the sample was approved, yet the mug never made it to store shelves. Unfortunately, despite reaching that stage of production, this design seems to have remained a prototype only. The artwork is dedicated entirely to Cars Land, the area of Disney California Adventure inspired by Radiator Springs and the landscapes of the Disney-Pixar Cars movies.… Read more

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You Are Here Disney – Magic Kingdom Adventureland / Frontierland prototype

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Thanks to my favorite seller, we have a chance to review some of the prototypes that were never released to stores. This You Are Here Magic Kingdom Adventureland / Frontierland (2016 prototype) is one of them. The design seems to focus mostly on Frontierland and Adventureland, combining attractions and imagery from both areas rather than covering the entire park evenly. This approach makes even more sense in hindsight, as Starbucks later released other Magic Kingdom designs with a stronger focus on Fantasyland and Tomorrowland

– Splash Mountain is one of the easiest attractions to recognize on the design, with its steep rocky peak and waterfall.… Read more

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You Are Here – Český Krumlov

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This is the third and the last (for now) mug from a recent trio release from the Czech Republic.

The You Are Here Český Krumlov mug takes us to one of the best-preserved historic towns in Czechia. Český Krumlov developed around a castle established in the 13th century on a bend of the Vltava River and flourished under the powerful Rosenberg family for several centuries. Its remarkably intact medieval and Renaissance center, together with the castle complex overlooking it, earned Český Krumlov a place on the UNESCO World Heritage List in 1992.… Read more

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You Are Here – The Land of Legends Antalya

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Here is an interesting release from Turkey. Instead of focusing on a city or region, this You Are Here The Land of Legends Antalya mug is dedicated to one of the country’s largest entertainment destinations. Located in Belek, Antalya Province, The Land of Legends opened in 2016 as a combination of a theme park, water park, hotel, shopping avenue, and entertainment complex. Its fantasy-themed architecture and huge collection of attractions make it a rather unusual subject for a You Are Here mug.… Read more

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You Are Here – Olomouc

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The Starbucks You Are Here Olomouc mug introduces one of the Czech Republic’s most historic cities, with roots stretching back to the Great Moravian period. I would like to thank the blog reader for providing the photos of this mug.

Olomouc became an important political and religious center during the Middle Ages, and in 1063 it became the seat of a bishopric. The city prospered as a major center of Moravia, although its history also includes the Swedish occupation during the Thirty Years’ War, when Swedish troops held Olomouc from 1642 to 1650.… Read more

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You Are Here – Teplice

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I was contacted by some amazing readers of my blog who alerted me to the release of not one, not two, but as many as three new mugs from Czechia. I would like to thank all of them for helping me keep the site up to date. Special thanks go to the reader who provided these photos of the You Are Here Teplice mug, which is where we will start our journey.

Teplice’s history is closely connected with its thermal springs, which were already known in the Middle Ages.… Read more

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You Are Here – Katowice (prototype)

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Yet another very interesting and unique find from the private collection that is being offered for sale. It seems that You Are Here Katowice was originally planned for release much earlier than we previously believed. The prototype’s design is significantly different from the version that was ultimately approved in 2024. As you can see in the comparison photos below, the final mug features a more vibrant color palette, while the marching band’s hat from the prototype was replaced with the full marching band.… Read more

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