You Are Here – Milan

Along with the Italy YAH, Starbucks has released You Are Here – Milan mug as well. This is the only Italian city Starbucks has the store in so far, but more are expected to come soon. Despite of the grand opening, on-site roastery and incredible interior design of the store, it is yet remains to be seen, whether Starbucks can acquire its niche on the Italian market.… Read more

You Are Here – Italy

Here’s Starbucks You Are Here – Italy mug. It took Starbucks 47 years to open its first store in Italy. The reason is pretty obvious – Italians take coffee seriously and prefer drinking espresso on the run. They come to coffee shop or bar, order their espresso, drink it fast, pay and leave. It takes 5 minutes and this is quite different compared to the behavior of the common Starbucks customer. To be honest with you, I find myself disappointed with the lack of free space in Starbucks stores quite often.… Read more

You Are Here – Japan 2 “Winter Edition”

Release of the Starbucks You Are Here – Japan v2 will probably be the most important news of November 2018. Starbucks calls it “Winter Version” of the existing mug. Following elements symbolizing Japan winter were added, replacing existing ones:
– camellia flowers (Camellia Japonica, common camellia, Japanese camellia or Tsubaki), often called the rose of winter, since it prefers cool temperatures.
– Red-crowned cranes – one of the rarest cranes in the world. The cranes are most spectacular to watch as they dance, often in pairs, with seemingly choreographed dips and jumps.… Read more

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