The Latest Starbucks Mugs

Discovery Series – Goiânia

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The Starbucks Discovery Series Goiânia mug takes us to the capital of Goiás, a comparatively young city created in the 1930s to replace the historic city of Goiás as the state capital. Goiânia was carefully planned from the beginning, and its early development left behind an important collection of Art Deco architecture. At the same time, the city has become strongly associated with sertanejo music, Cerrado cuisine, public squares, and a very active outdoor culture. The result is a design that mixes the city’s planned urban history with traditions that are unmistakably Goiano.… Read more

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You Are Here Ornament – Riyadh

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The You Are Here Ornament Riyadh is another unreleased prototype that never made it to stores, making it an exceptionally rare piece – a true unicorn for Starbucks collectors. A limited number of samples were nevertheless produced, and this particular one comes from a private collection and is currently available for sale. That gives collectors a rare chance to acquire a genuinely unusual Starbucks item that was part of the design process but never became an official retail release.

Riyadh has grown from a historic oasis settlement in central Arabia into the capital and largest city of Saudi Arabia.… Read more

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Discovery Series – Taichung

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The design of the Starbucks Discovery Series Taichung mug describes a city that mixes modern urban life with mountain scenery, cycling routes, agriculture, traditional religion, and a strong food culture. Taichung grew from a regional center into one of Taiwan’s largest cities, while the wider municipality stretches from the coast to the mountains. That unusually broad geography helps explain why the design moves so easily between temples, flowers, horses, hiking, bicycles, and one of Taiwan’s most famous drinks.

Here are some of the landmarks, foods, activities, and traditions featured in the design:

– Bubble tea is perhaps the most obvious food reference, and Taichung has one of the strongest claims to its invention.… Read more

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Discovery Series Ornament – Buenos Aires

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The Starbucks Discovery Series Ornament Buenos Aires highlights a compact selection of symbols tied to Argentina’s capital, a city known for tango, football, European-influenced architecture, café culture, and a strong artistic identity. Buenos Aires grew rapidly during the 19th and early 20th centuries as immigration transformed it into one of South America’s largest and most cosmopolitan cities. Today, neighborhoods such as San Telmo, La Boca, Palermo, and Recoleta each contribute a different side to the city’s character.

Here are some of the traditions and symbols featured in the design:

– The rose adds a floral reference to a city famous for its parks, plazas, and landscaped neighborhoods.… Read more

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Discovery Series – Guanacaste

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The Starbucks Discovery Series Guanacaste mug highlights one of Costa Rica’s most distinctive regions, known for its dry tropical forests, volcanic landscapes, Pacific beaches, wildlife, ranching traditions, and strong Chorotega cultural influence. Guanacaste is the driest part of the country, yet its landscape is remarkably varied, stretching from coastal plains and surf towns to mountain forests and active volcanic areas. The province is also closely associated with cattle ranching, traditional music, pottery, and some of Costa Rica’s best-known national parks.

Here are some of the landscapes, traditions, wildlife, and activities featured in the design:

– The large mountain appears to be Rincón de la Vieja Volcano, one of the main volcanic landmarks of Guanacaste.… Read more

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You Are Here – London Gold Outline

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It seems that the capital of Great Britain had a special place in the hearts of Starbucks designers, because the You Are Here London Gold Outline is yet another prototype created for the city that unfortunately never reached store shelves. This example appears to be exceptionally rare and could very well be a one-of-a-kind surviving piece. Unlike the regular London mug, which uses the familiar bright You Are Here palette with solid blocks of red, blue, green, and gray, this prototype keeps much of the same overall composition but adds thin metallic-gold outlines around many of the shapes.… Read more

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Discovery Series – Tainan

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The Starbucks Discovery Series Tainan mug takes us to one of Taiwan’s oldest and most historically important cities. Tainan was the island’s political center for more than two centuries, first under Dutch rule and later under Koxinga and the Qing administration. That long history left the city with an exceptional concentration of forts, temples, old neighborhoods, and traditional industries. At the same time, Tainan is just as famous for its food, coastal wetlands, festivals, and local crafts, giving this design plenty of material to work with.… Read more

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Discovery Series Ornament – Ecuador

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The Starbucks Discovery Series Ornament Ecuador condenses several of the country’s most recognizable landscapes, animals, and landmarks into the smaller ornament format. Ecuador is one of South America’s most geographically diverse countries, stretching from the Pacific coast across the Andes to the Amazon rainforest, while the Galápagos Islands add another completely different environment. That variety has shaped the country’s wildlife, agriculture, food, and culture.

Here are some of the landmarks, animals, and symbols featured in the design:

– The large marine iguana is one of the most distinctive animals of the Galápagos Islands.… Read more

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Discovery Series – Salvador

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The Starbucks Discovery Series Salvador mug highlights one of Brazil’s most historically important and culturally distinctive cities. Founded in 1549, Salvador became the first capital of colonial Brazil and remained the country’s political center until 1763. Its location on the Bay of All Saints helped turn it into a major Atlantic port, while centuries of African, Indigenous, and Portuguese influence shaped a culture that remains especially visible in the city’s music, religion, food, architecture, and festivals. Today, Salvador’s historic center, coastline, and Afro-Brazilian traditions make it one of the most recognizable cities in the country.… Read more

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You Are Here Ornament – Dubai

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The You Are Here Ornament Dubai is another never-released prototype, and an especially interesting one because Starbucks never produced You Are Here ornaments for the individual emirates. The released ornaments covered the UAE as a country instead, so a Dubai-specific version would have been something quite different within the series. This prototype was made in China, which also explains the glossy hanging string seen with many of these samples.

Dubai’s modern history is closely tied to the Creek and to trade.… Read more

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