Discovery Series – Chihuahua

The Starbucks Discovery Series Chihuahua mug highlights Mexico’s largest state, a region known for vast deserts, dramatic canyons, Rarámuri culture, ranching traditions, distinctive foods, and the famous railway that crosses the Sierra Madre Occidental. Chihuahua also played an important role in the Mexican Revolution, while communities such as the Rarámuri and Mennonites continue to give the state a particularly diverse cultural identity. From the desert in the east to the forests and deep canyons of the Sierra Tarahumara, the landscape changes dramatically across the state.… Read more

Discovery Series Ornament – Taipei

The Starbucks Discovery Series Ornament Taipei focuses on a handful of symbols connected with the city’s culture, major events, landmarks, and food. Taipei developed rapidly during the 20th century into Taiwan’s political, economic, and cultural center, while still preserving historic neighborhoods, temples, museums, parks, and seasonal traditions. The ornament keeps things fairly simple, using just a few recognizable references rather than trying to cover the city too broadly.

Here are some of the landmarks, events, foods, and symbols featured in the design:

– The Taipei Azalea Festival celebrates Taipei’s official city flower each spring.… Read more

Discovery Series – Porto Alegre

The Starbucks Discovery Series Porto Alegre mug highlights the capital of Rio Grande do Sul, a city shaped by its location on the Guaíba, strong gaúcho traditions, European immigration, football, and a distinctive connection with parks and outdoor life. Porto Alegre was officially founded in 1772 and grew from a small settlement into one of southern Brazil’s major urban centers. Its identity is closely tied to the wider culture of Rio Grande do Sul, especially traditions such as chimarrão, churrasco, regional dress, and music.… Read more

You Are Here Ornament – Moscow

Another interesting find is the You Are Here Ornament – Moscow, an unreleased prototype dedicated to the Russian capital. Even though it was never officially released, a certain number of copies were produced, which gives collectors a rare opportunity to acquire a genuinely unusual Starbucks piece. The city itself was first mentioned in 1147 and gradually grew into the political and cultural center of Russia. Over the centuries, Moscow became known for its Kremlin walls, grand squares, historic churches, and impressive public architecture.… Read more

Discovery Series – Ecuador

The Starbucks Discovery Series Ecuador mug highlights a country with an extraordinary range of landscapes packed into a relatively small area. Ecuador stretches from the Pacific coast across the Andes to the Amazon rainforest, while the Galápagos Islands add an entirely different world of volcanic terrain and unique wildlife. This geographic variety has shaped everything from agriculture and food to architecture, clothing, and local traditions. Ecuador’s official tourism site commonly divides the country into four major regions: the Coast, Andes, Amazonia, and Galápagos.… Read more

Discovery Series Ornament – Guanacaste

The Starbucks Discovery Series Ornament Guanacaste is an especially interesting release because this is the first time Guanacaste has received its own Starbucks mug or ornament. The province occupies the northwestern corner of Costa Rica and is known for its volcanic landscapes, tropical dry forests, wildlife, ranching traditions, and long Pacific coastline. It is also one of the country’s best-known regions for outdoor activities, with national parks, beaches, hiking trails, and surf towns spread across the province.

Here are some of the natural landmarks, wildlife, and activities featured in the design:

Arenal Volcano, part of the Cordillera de Guanacaste region, adds one of Costa Rica’s most recognizable volcanic landscapes to the design.… Read more

Discovery Series Ornament – Monterrey

The Starbucks Discovery Series Ornament Monterrey highlights a compact selection of symbols closely associated with the capital of Nuevo León. Monterrey was founded in 1596 and grew into one of Mexico’s major industrial and business centers, while its setting at the foot of the Sierra Madre Oriental gives the city one of the country’s most dramatic urban backdrops.

Here are some of the landmarks, foods, and traditions featured in the design:

– The sombrero recalls the ranching and northern Mexican traditions strongly associated with Nuevo León.… Read more

Discovery Series – Nagano

The Starbucks Discovery Series Nagano mug highlights one of Japan’s most mountainous prefectures, known for alpine scenery, historic towns, winter sports, hot springs, and local foods. Nagano hosted the 1998 Winter Olympics and remains a major destination for skiing and snowboarding, while places such as Matsumoto, Hakuba, Kamikochi, and the Japanese Alps give the prefecture a strong outdoor identity. Historic castles, orchards, mountain wildlife, and traditional cuisine add a very different side to the region beyond the ski resorts.

Here are some of the landmarks, foods, activities, and symbols featured in the design:

– The bowl of soba noodles is a natural choice for Nagano, where buckwheat noodles are one of the best-known regional foods.… Read more

You Are Here Christmas – London Gold on Black

The You Are Here Christmas London Gold on Black is another very interesting unreleased Holiday Edition mug for the capital of the UK. This prototype uses a striking matte black exterior with metallic gold artwork and lettering, giving the familiar You Are Here design a much more elegant and festive appearance. Based on the sticker on the bottom, it was probably planned for the 2017 holiday season, but unfortunately never made it to stores. Interestingly, Starbucks later used a very similar black-and-gold color combination for the Pike Place mugs later, so the idea clearly was not abandoned completely.… Read more

Discovery Series Ornament – Tainan

The Starbucks Discovery Series Ornament Tainan highlights a compact selection of symbols connected with one of Taiwan’s oldest and most historically important cities. Tainan served as the island’s political and administrative center for centuries and remains especially known for its historic sites, coastal wetlands, traditional crafts, and strong local food culture. The ornament combines references to the city’s Dutch-era history, wildlife, flowers, festivals, seafood, and textile traditions.

Here are some of the landmarks, traditions, and symbols featured in the design:

Anping Old Fort is one of Tainan’s most important historic landmarks.… Read more

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