Starbucks Been There Tochigi mug

Been There – Tochigi

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Been There Tochigi is a mug for a city located in Tochigi Prefecture, that evolved from a prosperous riverport town during the Edo period (1603-1867). The city flourished as a key trading point along the Uzuma River, where merchants transported goods between Edo (modern-day Tokyo) and the northern regions. The historic Kuranomachi district preserves many traditional storehouses (kura) built by wealthy merchants, featuring distinctive black-and-white striped walls that showcase the city’s architectural heritage. During the Meiji period (1868-1912), Tochigi adapted to modernization while maintaining its cultural significance, though its role as a trading hub diminished with the advent of railways. Today, these preserved merchant houses and storehouses serve as museums and cultural centers, offering visitors a glimpse into the city’s prosperous trading past.

Here are some symbols that we can see in the design of the Tochigi mug:

– Tochigi Prefecture’s renowned “Tochiotome” strawberries are celebrated across Japan for their perfect balance of sweetness and subtle tartness, making them a coveted agricultural symbol of the region. The prefecture produces around 80% of Japan’s winter strawberries, earning Tochigi the title of “Strawberry Kingdom.” These prized berries are cultivated in high-tech greenhouses with meticulous care, resulting in consistently large, perfectly shaped fruits that command premium prices in Japanese markets.

– The dairy industry in Tochigi’s Nasu highlands represents a significant part of the region’s agricultural identity, with the area’s lush pastures supporting high-quality milk production. Tochigi wagyu beef, raised in the pristine mountain environment, is known for its exceptional marbling and tender texture. The sight of cattle grazing on the verdant slopes has become an iconic image of the region, attracting visitors who appreciate the pastoral landscape and farm-to-table experiences.

– The Japanese macaques, also known as snow monkeys, have become beloved natural symbols of Tochigi’s mountainous areas. These intelligent primates are frequently spotted in their natural habitat, particularly during the winter months when they gather near hot springs to stay warm. The monkeys’ presence has not only contributed to local tourism but also helped raise awareness about wildlife conservation in the region, making them unofficial ambassadors of Tochigi’s natural heritage.

Here are some things to do and places to visit when in Tochigi:

– The magnificent Ryuokyo Gorge features the stunning Ryuokyo Falls, where crystal-clear water cascades down moss-covered rocks in a serene forest setting. Nature enthusiasts can explore numerous hiking trails around Mount Ohira and the Nasu highlands, offering scenic views and varying difficulty levels for both beginners and experienced hikers. The area’s natural hot springs (onsen) provide perfect relaxation spots after outdoor adventures, with many traditional bathhouses scattered throughout the region.

Tochigi’s culinary landscape is dominated by its famous gyoza dumplings, which feature a unique preparation style with extra-crispy bottoms and juicy filling that sets them apart from other regions. The local ramen stands out for its distinctive soy sauce-based broth and thick, wavy noodles, often served with locally sourced vegetables and char siu pork. Dairy-based desserts and sweets, particularly those incorporating fresh Tochigi strawberries and milk, have become must-try delicacies for visitors to the region.

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