
You Are Here – Iceland
Starbucks has opened its first store in Iceland, located inside the Alda Hotel on Reykjavík’s main shopping street, Laugavegur. This marks the brand’s official entry into the Icelandic market, bringing its signature coffee experience to both locals and tourists. There is also the exclusive mug released alongside the store launch, You Are Here — Iceland. I can’t wait to add this beauty to my collection!
The unique design of the new mug captures the spirit of Iceland:
– Iceland is famously home to some of the most stunning waterfalls in the world. Among the most iconic are Gullfoss, Skógafoss, and Seljalandsfoss, each offering unique beauty and dramatic views. These natural wonders are often surrounded by moss-covered cliffs, rainbows, and misty air, making them a dream destination for photographers and nature lovers. Their presence on the mug is a perfect tribute to Iceland’s powerful and pristine landscapes.
– Hot springs are an essential part of Icelandic culture and daily life. The Blue Lagoon near Reykjavik is the most famous, with its warm, mineral-rich waters attracting visitors year-round. Throughout the country, natural hot springs can be found in remote valleys and lava fields, offering peaceful moments of relaxation in the wild. Featuring a hot spring on the mug reminds us of Iceland’s geothermal heart and its soothing, steamy embrace.
– Iceland’s coastal waters are home to an incredible array of marine life, including over twenty species of whales. Whale watching is a popular activity in towns like Húsavík and Akureyri, where visitors often spot humpbacks, minkes, and even the mighty blue whale. These majestic creatures symbolize the deep connection between Icelanders and the sea. A whale on the mug reflects the country’s rich oceanic life and the awe-inspiring encounters it offers.
– The word “geyser” actually comes from Iceland’s own Great Geysir, located in the geothermal area of Haukadalur. Although Great Geysir rarely erupts now, its neighbour Strokkur erupts like clockwork every few minutes, shooting boiling water high into the air. This dramatic display is one of the highlights of the Golden Circle tourist route. Including a geyser on the mug captures Iceland’s raw volcanic energy and its dynamic natural landscape.
– Iceland’s dramatic basalt rock formations are a geological marvel shaped by ancient lava flows. The striking hexagonal columns of places like Reynisfjara Black Sand Beach and Svartifoss Waterfall are some of the most photographed spots in the country. These formations reflect the island’s volcanic origins and artistic side of nature. Their appearance on the mug symbolizes Iceland’s rugged beauty and timeless natural art.
– Iceland’s national costume, or Þjóðbúningur, is a beautiful representation of cultural heritage and craftsmanship. Traditionally worn during festivals, national days, and important ceremonies, the costume comes in several styles for men and women, often adorned with intricate embroidery and silver jewelry. It connects modern Icelanders with their ancestors and rural traditions. Including the costume on the mug honours the nation’s pride in its history and identity.
– And last but not least, the charming puffin bird is one of Iceland’s most beloved symbols. With its colourful beak, upright stance, and expressive eyes, the puffin captures hearts wherever it nests along the country’s rugged cliffs. These seabirds spend most of their lives at sea but return to Iceland in the summer to breed, making places like the Westman Islands and Látrabjarg cliffs prime viewing spots. Their appearance on the mug adds a playful touch and celebrates Iceland’s rich birdlife and coastal charm.