Tag: Serbia

You Are Here – Belgrade (Београд)

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Starbucks You Are Here Belgrade mug is the first from this series to use non-Latin letters for the title. We’ve seen local variants of the names before, but never Cyrillic. I think the reason Starbucks decided to use that option is that in Serbia, both the Latin and Cyrillic alphabets are officially recognized and widely used. This unique characteristic reflects the country’s historical and cultural diversity. The Latin alphabet, also known as the “Latinica” (латиница), is predominantly used in everyday life, including signage, official documents, and digital communication.… Read more

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You Are Here – Serbia

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Starbucks You Are Here – Serbia is the first mug released for this country. April 16 was the official opening day of the store in Belgrade.

Serbia, located in Southeast Europe on the Balkan Peninsula, is a landlocked country with a rich history and diverse cultural heritage. Belgrade, the capital and largest city, sits at the confluence of the Sava and Danube rivers, serving as a vibrant cultural and economic hub. Serbia has endured a complex history marked by various empires and conflicts, contributing to its diverse architectural styles and traditions.… Read more

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