Discovery Series – Taichung
The design of the Starbucks Discovery Series Taichung mug describes a city that mixes modern urban life with mountain scenery, cycling routes, agriculture, traditional religion, and a strong food culture. Taichung grew from a regional center into one of Taiwan’s largest cities, while the wider municipality stretches from the coast to the mountains. That unusually broad geography helps explain why the design moves so easily between temples, flowers, horses, hiking, bicycles, and one of Taiwan’s most famous drinks.
Here are some of the landmarks, foods, activities, and traditions featured in the design:
– Bubble tea is perhaps the most obvious food reference, and Taichung has one of the strongest claims to its invention.… Read more

