Discovery Series – Vail
Discovery Series Vail is a mug for a mountain town in Colorado that grew from a quiet alpine valley into one of the most renowned ski destinations in North America. Founded in the 1960s alongside the development of Vail Ski Resort, the town was designed with a strong European alpine influence. Over the decades, Vail became known not only for winter sports but also for its vibrant cultural events and year-round outdoor appeal. Today, it blends high-altitude adventure with art, film, and village life.
The mug design brings together several visual elements that reflect the character and atmosphere of Vail.
– Vail Ski Resort is the centrepiece of the town and a defining symbol of its identity. Known for its vast terrain, groomed runs, and legendary back bowls, the resort attracts skiers and snowboarders from around the world. Snow-covered slopes and alpine scenery dominate the design, highlighting the area’s winter heritage. The resort represents adventure, elevation, and mountain tradition.
– Mountain Village Chalets reflect Vail’s European-inspired architecture. Sloped roofs, cozy cabins, and lodge-style buildings give the town its distinctive alpine charm. These structures create a welcoming atmosphere, whether covered in snow or surrounded by summer greenery. They represent comfort, hospitality, and village life at altitude.
– Skiers and snowboarders can explore over 5,300 acres of varied terrain. At the same time, those seeking different thrills can try snowshoeing through pristine forests, gliding across ice skating rinks, or embarking on exciting snowmobile tours through the backcountry. The resort also features opportunities for cross-country skiing, sledding, and even snow tubing, ensuring there’s an exhilarating winter activity for everyone to enjoy.
– The Eagle Bahn Gondola is an essential part of the Vail experience, transporting visitors effortlessly from the base to the slopes above. Beyond its practical function, the gondola provides breathtaking views of the surrounding mountains, making the ride a memorable part of any trip.
– Fishing is a favourite pastime for both locals and tourists, with the nearby rivers and streams offering excellent opportunities for fly fishing. The peaceful surroundings and pristine waters create a perfect setting for relaxation and connecting with nature.
– The Vail Film Festival is a highlight of the town’s cultural calendar, attracting filmmakers and cinephiles from around the world. The festival showcases a diverse range of films and offers a unique opportunity to experience storytelling against the backdrop of Vail’s snowy peaks.
– Bobcats are among the wildlife that call the Vail area home, adding an element of untamed wilderness to the region. Observing these elusive creatures in their natural habitat reminds visitors of the rich biodiversity of the Rocky Mountains.
– The Bravo! Vail Music Festival brings world-class performances to the town each summer, blending classical music with the striking mountain landscape. This festival highlights Vail’s cultural sophistication and provides a memorable experience for visitors seeking both artistic inspiration and scenic beauty.
