Tag: Brazil

Discovery Series – Goiânia

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The Starbucks Discovery Series Goiânia mug takes us to the capital of Goiás, a comparatively young city created in the 1930s to replace the historic city of Goiás as the state capital. Goiânia was carefully planned from the beginning, and its early development left behind an important collection of Art Deco architecture. At the same time, the city has become strongly associated with sertanejo music, Cerrado cuisine, public squares, and a very active outdoor culture. The result is a design that mixes the city’s planned urban history with traditions that are unmistakably Goiano.… Read more

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Discovery Series – Salvador

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The Starbucks Discovery Series Salvador mug highlights one of Brazil’s most historically important and culturally distinctive cities. Founded in 1549, Salvador became the first capital of colonial Brazil and remained the country’s political center until 1763. Its location on the Bay of All Saints helped turn it into a major Atlantic port, while centuries of African, Indigenous, and Portuguese influence shaped a culture that remains especially visible in the city’s music, religion, food, architecture, and festivals. Today, Salvador’s historic center, coastline, and Afro-Brazilian traditions make it one of the most recognizable cities in the country.… Read more

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Discovery Series – Porto Alegre

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The Starbucks Discovery Series Porto Alegre mug highlights the capital of Rio Grande do Sul, a city shaped by its location on the Guaíba, strong gaúcho traditions, European immigration, football, and a distinctive connection with parks and outdoor life. Porto Alegre was officially founded in 1772 and grew from a small settlement into one of southern Brazil’s major urban centers. Its identity is closely tied to the wider culture of Rio Grande do Sul, especially traditions such as chimarrão, churrasco, regional dress, and music.… Read more

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Discovery Series – Curitiba

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The Starbucks Discovery Series Curitiba mug highlights a city known for its parks, distinctive architecture, urban planning, and strong connection to nature. Curitiba became the capital of Paraná in the 19th century and later grew rapidly with waves of European immigration, especially from Poland, Germany, Italy, and Ukraine. Over time, the city became internationally known for its public transportation system and environmental planning, while landmarks such as the Botanical Garden, Ópera de Arame, and Oscar Niemeyer Museum gave it a very recognizable visual identity.… Read more

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Discovery Series – São Paulo

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The Starbucks Discovery Series São Paulo mug is dedicated to Brazil’s largest city and one of the country’s most important economic and cultural centres. São Paulo was founded on January 25, 1554, when Jesuit priests established a college on the Piratininga plateau. For much of its early history, it remained a relatively small settlement, but the coffee boom of the 19th century transformed the city. The wealth generated by coffee helped bring railways, immigrants and rapid urban development, turning São Paulo into a major industrial and commercial centre.… Read more

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Discovery Series – Rio de Janeiro

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The Starbucks Discovery Series Rio de Janeiro captures the energy, history, and unmistakable scenery of one of Brazil’s most famous cities. Founded in 1565 by the Portuguese, Rio de Janeiro served as the capital of Brazil for nearly two centuries and remains one of the country’s cultural icons. From its world-famous beaches and colonial architecture to its vibrant festivals and tropical landscapes, Rio offers an experience unlike anywhere else. The mug brings together many of the landmarks and traditions that define the “Cidade Maravilhosa” — the Marvellous City.… Read more

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Discovery Series – Belo Horizonte

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The Starbucks Discovery Series Belo Horizonte celebrates the capital of Minas Gerais, a city founded in 1897 as Brazil’s first planned state capital. Known for its distinctive architecture, vibrant cultural scene, and strong culinary traditions, Belo Horizonte has grown into one of Brazil’s largest metropolitan areas. The mug highlights many of the elements that define the city, from its famous food and music to its passion for sports and the surrounding mountain landscape.

– Pão de Queijo, represented by the basket of cheese breads above the city name, is perhaps the most famous culinary symbol of Minas Gerais.… Read more

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Discovery Series Ornament – Brasil

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Starbucks Discovery Series Ornament Brasil is one of the many mini mugs released across Latin America. Brazil had never received an ornament before, with the closest equivalent being the demi-sized Icon series. As seen on the mug, the title is written in Portuguese, reflecting a common trend in which most of the new releases feature the destination’s local language.

Brazil is the largest country in South America, known for its immense biodiversity, energetic culture, world-famous festivals, and deep passion for music and sport.… Read more

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Been There – Goiânia

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Been There Goiânia mug is a fascinating piece that, it seems, was never officially released. According to the information available, Starbucks cancelled plans to open a store in Goiânia, Brazil, three years ago. Despite this, a mug had already been designed for the store’s launch, and some of these prototypes appear to have made their way into private collections. This is the only image of the mug that I was able to find.

Goiânia was founded in 1933 as a planned city to serve as the new capital of Goiás state, replacing the colonial town of Goiás.… Read more

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Been There – Curitiba

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Been There – Curitiba is a mug for the capital of Paraná state in southern Brazil. It was founded in 1693, though it truly flourished in the 19th century with European immigration, particularly from Poland, Germany, Italy, and Ukraine. The city transformed dramatically under Mayor Jaime Lerner in the 1970s, who pioneered innovative urban planning solutions that made Curitiba internationally renowned as a model of sustainable development. From its pedestrianized downtown and pioneering Bus Rapid Transit system to its extensive green spaces and cultural programs, Curitiba represents Brazilian urbanism at its most creative and livable.… Read more

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