You Are Here – Belgrade (Београд)
Starbucks You Are Here Belgrade mug is the first from this series to use non-Latin letters for the title. We’ve seen local variants of the names before, but never Cyrillic. I think the reason Starbucks decided to use that option is that in Serbia, both the Latin and Cyrillic alphabets are officially recognized and widely used. This unique characteristic reflects the country’s historical and cultural diversity. The Latin alphabet, also known as the “Latinica” (латиница), is predominantly used in everyday life, including signage, official documents, and digital communication.… Read more
