Tag: Goiania

Discovery Series – Goiânia

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The Starbucks Discovery Series Goiânia mug takes us to the capital of Goiás, a comparatively young city created in the 1930s to replace the historic city of Goiás as the state capital. Goiânia was carefully planned from the beginning, and its early development left behind an important collection of Art Deco architecture. At the same time, the city has become strongly associated with sertanejo music, Cerrado cuisine, public squares, and a very active outdoor culture. The result is a design that mixes the city’s planned urban history with traditions that are unmistakably Goiano.… Read more

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Been There – Goiânia

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Been There Goiânia mug is a fascinating piece that, it seems, was never officially released. According to the information available, Starbucks cancelled plans to open a store in Goiânia, Brazil, three years ago. Despite this, a mug had already been designed for the store’s launch, and some of these prototypes appear to have made their way into private collections. This is the only image of the mug that I was able to find.

Goiânia was founded in 1933 as a planned city to serve as the new capital of Goiás state, replacing the colonial town of Goiás.… Read more

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