Thanks to a blog reader, I was finally able to acquire good photos of the newly released You Are Here Italia mug. It is essentially an exact copy of the mug released seven years ago, with the only difference being the use of the country’s name in Italian: Italia instead of Italy.
I didn’t do the full review of the mug back in 2018, so let’s do it now.
– The Colosseum in Rome is one of the most iconic landmarks of Italy and a symbol of its ancient history.… Read more
Thanks to a heads-up from our reader, it came to our attention that in line with the update to the country mug that adopted the Italian name, Starbucks also introduced the You Are Here Milano mug, featuring the city’s name in its native language. The design of this release is identical to the Milan mug; you can see this for yourself by comparing it with the pictures of the original mug from this post. You probably remember, this also happened to the Roma mug, and I am sure there will be other cities to follow.… Read more
Along with an updated mug for the capital city, Starbucks has also released a new version of the country ornament! A brand-new design was spotted in stores, and it appears to be replacing the previous one. You Are Here Ornament – Italia uses the name Italians actually use for their country. Interestingly, I haven’t seen the larger mug yet, but I’m sure it’s coming soon.
The name “Italia” has ancient roots, tracing back to the Greeks, who referred to a portion of Southern Italy as “Italói,” possibly derived from a word meaning “calf” or “young bull.” This symbol, often associated with fertility and strength, may reflect the region’s pastoral richness.… Read more
Along with the Italy YAH, Starbucks has released You Are Here – Milan mug as well. This is the only Italian city Starbucks has the store in so far, but more are expected to come soon. Despite of the grand opening, on-site roastery and incredible interior design of the store, it is yet remains to be seen, whether Starbucks can acquire its niche on the Italian market.
… Read more
