Along with the Italy YAH, Starbucks has released You Are Here – Milan mug as well. This is the only Italian city Starbucks has the store in so far, but more are expected to come soon. Despite of the grand opening, on-site roastery and incredible interior design of the store, it is yet remains to be seen, whether Starbucks can acquire its niche on the Italian market.
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Here’s Starbucks You Are Here – Italy mug. It took Starbucks 47 years to open its first store in Italy. The reason is pretty obvious – Italians take coffee seriously and prefer drinking espresso on the run. They come to coffee shop or bar, order their espresso, drink it fast, pay and leave. It takes 5 minutes and this is quite different compared to the behavior of the common Starbucks customer. To be honest with you, I find myself disappointed with the lack of free space in Starbucks stores quite often.… Read more
