Discovery Series – Nagano

The Starbucks Discovery Series Nagano mug highlights one of Japan’s most mountainous prefectures, known for alpine scenery, historic towns, winter sports, hot springs, and local foods. Nagano hosted the 1998 Winter Olympics and remains a major destination for skiing and snowboarding, while places such as Matsumoto, Hakuba, Kamikochi, and the Japanese Alps give the prefecture a strong outdoor identity. Historic castles, orchards, mountain wildlife, and traditional cuisine add a very different side to the region beyond the ski resorts.

Here are some of the landmarks, foods, activities, and symbols featured in the design:

– The bowl of soba noodles is a natural choice for Nagano, where buckwheat noodles are one of the best-known regional foods.… Read more

Been There – Nagano

Starbucks Been There – Nagano is a mug for a prefecture located in the Chūbu region of Japan. Originally settled in prehistoric times, Nagano played a significant role during the Sengoku period (1467-1615) as a strategic location for several prominent feudal lords. The area’s historical prominence was further highlighted by the construction of the famous Zenko-ji Temple in the 7th century, which became a major pilgrimage site. During the Edo period (1603-1868), Nagano thrived as a post town on the Nakasendo route, connecting Edo (modern-day Tokyo) with Kyoto.… Read more