Tag: Belgrade

You Are Here – Belgrade

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You probably remember my review of the You Are Here – Београд mug, the only mug in the series to use a Cyrillic city name. I assumed this was because both the Cyrillic and Latin alphabets are officially recognized and widely used in Serbia. That is why I was excited to discover the pictures of this You Are Here Belgrade mug. It means that Starbucks may also have considered releasing a version featuring the city’s Latin spelling. It is entirely possible that this variation was produced in very limited quantities, as I have never encountered another example apart from this eBay listing.… Read more

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You Are Here – Belgrade (Београд)

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Starbucks You Are Here Belgrade mug is the first from this series to use non-Latin letters for the title. We’ve seen local variants of the names before, but never Cyrillic. I think the reason Starbucks decided to use that option is that in Serbia, both the Latin and Cyrillic alphabets are officially recognized and widely used. This unique characteristic reflects the country’s historical and cultural diversity. The Latin alphabet, also known as the “Latinica” (латиница), is predominantly used in everyday life, including signage, official documents, and digital communication.… Read more

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