Discovery Collection

Discovery Series Wicked – Shiz University

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Today marks the release of Wicked-themed mugs from Starbucks. We are seeing the appearance of the new photos online as people buy them and share their joy and excitement. This gives us the opportunity to examine in detail the design of the new mugs and their boxes.

Let’s start our journey with a review of the Discovery Series Wicked Shiz University mug. As you can see, there is a very distinctive “Wicked + Starbucks” labeling next to the handle to set the new merchandise apart.… Read more

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Discovery Series – Orlando

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Starbucks Discovery Series Orlando mug showcases the following symbols and landmarks of the city (I will skip those found on the ornament):

– Golf in Orlando stands as a testament to the city’s year-round outdoor lifestyle, with over 150 courses gracing the landscape. The pristine fairways and challenging layouts have attracted both professional tournaments and casual players from around the world. The combination of warm weather and meticulously maintained courses, designed by legends like Arnold Palmer and Jack Nicklaus, has earned Orlando its reputation as one of America’s premier golfing destinations.… Read more

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Discovery Series – Boston

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I’ve reviewed the Boston Ornament earlier, and it’s time for the full-sized Discovery Series Boston mug now. These are landmarks and symbols of the city that were added to the design of the mug:

– Located in the heart of Boston, Quincy Market stands as a historic marketplace that has been serving locals and tourists since 1826. This Greek Revival-style building houses dozens of food vendors, offering everything from local specialties to international cuisine. The market’s central colonnade is often filled with street performers and musicians, creating a lively atmosphere that perfectly captures Boston’s vibrant spirit.… Read more

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Discovery – Niagara-on-the-Lake

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Starbucks Discovery Niagara-on-the-Lake is a bigger version of the ornament that we saw earlier. On top of the symbols and landmarks from the mini mug, we have the following points of interest incorporated in the design:

– Fort George stands as a remarkable testament to Canada’s military heritage, having played a crucial role in defending Upper Canada during the War of 1812. The fort’s well-preserved wooden buildings and earthen ramparts offer visitors an authentic glimpse into early 19th-century military life, complete with soldiers in period uniforms demonstrating musket firing and military drills.… Read more

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Discovery Series – The Bronx

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Discovery Series The Bronx is a mug for the only New York City borough that is part of the United States mainland.

The Bronx was named after Jonas Bronck, a Swedish sea captain who settled in the area in 1639. Throughout the 17th and 18th centuries, the region remained largely rural, dotted with farms and estates owned by prominent New York families. The borough underwent a massive transformation in the late 19th century with the arrival of elevated trains and subway lines, spurring rapid urbanization and population growth.… Read more

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Discovery Series – Orange County

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Starbucks consistently mentioned this county from the Los Angeles metropolitan area in its series of merchandise: here’s a mug from YAH and another one from Icons. It was skipped for the Been There Collection, but now makes a return in the form of Discovery Series Orange County.

Orange County’s story began in 1889, when it was officially separated from Los Angeles County. The name originated from the vast orange groves that once dominated the landscape, with citrus farming being the region’s primary economic driver in its early years.… Read more

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Discovery Series – Atlanta

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We’ve identified five design elements from the ornament earlier, and it is time to review the rest from the Discovery Series Atlanta mug.

– We can see the Atlanta skyline on the front, which is a striking amalgamation of modern architecture, featuring iconic structures like the Bank of America Plaza and the soaring SunTrust Plaza against the Southern sky. These gleaming towers, along with the distinctive cylindrical shape of the Westin Peachtree Plaza Hotel and the contemporary Mercedes-Benz Stadium, create a dynamic urban silhouette that perfectly represents the city’s role as the capital of the New South.… Read more

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Discovery Series – Lake Tahoe

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Discovery Series – Lake Tahoe follows the ornament that we’ve reviewed recently. Thanks to the bigger size, designers were able to fit a little bit more details when compared to the ornament, namely water activities during the summer.

During the warm months, kayakers and paddleboarders glide across the lake’s smooth surface, enjoying breathtaking views of the surrounding Sierra Nevada mountains. Adventurous visitors can try their hand at water skiing or wakeboarding, while fishing enthusiasts cast their lines for Mackinaw trout and Kokanee salmon.… Read more

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Discovery Series – Québec

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The Discovery Series Québec mug is following the release of the ornament that we saw earlier. Some of the design elements are common; I invite you to read my previous post here. One small but interesting feature is the addition of the plate to the front of the snowmobile that says “QUÉBEC”. I love this little detail on the mug.

Here are some extra design elements added to the mug, when compared to the ornament:

– Crepes are popular in Québec and particularly in Québec City, where they are celebrated as part of the region’s French culinary heritage.… Read more

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Discovery Series – Brooklyn

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Starbucks is going granular with the release of the Discovery Series Brooklyn mug. We’ve seen mugs for parks and universities, but never for a borough of a city. Does it mean other cities will follow this pattern? It’s hard to say, but I definitely see many more locations for this new collection. The Discovery Series might end up being the largest ever. Stay tuned, I will add them all here… eventually…

As for the New York City boroughs, these are Manhattan, Brooklyn, Queens, The Bronx, and Staten Island.… Read more

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