Discovery Collection

Discovery Series – Victoria

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Let’s move to Vancouver Island for a minute and review the Discovery Series Victoria mug.

Victoria, the capital city of British Columbia, is known for its coastal scenery, historic architecture, gardens, and strong connection to the Pacific Ocean. Located on Vancouver Island, the city combines British colonial influences with West Coast culture, marine life, and outdoor recreation. The Starbucks mug design captures this relaxed coastal atmosphere through a mix of waterfront landmarks, wildlife, transportation, flowers, and local traditions. The artwork feels colourful and distinctly tied to life on Canada’s Pacific coast.… Read more

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Discovery Series – Bangkok

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As you have probably noticed, Starbucks has begun rolling out the Discovery Series mugs across many parts of the world simultaneously. Alongside numerous releases throughout the Americas, several new designs have also appeared across Asia. Thailand is particularly interesting in this regard, as there is not yet a country-themed mug for the nation. Instead, let’s take a closer look at the mug for one of Thailand’s cities: Discovery Series Bangkok.

Thailand’s capital city, Bangkok, is known for its combination of historic temples, busy avenues, river transportation, street food culture, and modern skyline, and the mug reflects that contrast through a mix of traditional and urban imagery.… Read more

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Discovery Series – Endor

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Here is the second out of three Star Wars mugs that were released this year. Starbucks Discovery Series Endor is designed using the green color palette to reflect the Star Wars Universe’s one of the most memorable forest worlds. It was introduced in Return of the Jedi as the location of the climactic battle between the Rebel Alliance and the Galactic Empire. More specifically, the events of the film take place on the forest moon of Endor, a densely wooded world filled with towering trees, hidden villages, and native Ewok tribes.… Read more

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Discovery Series – Myrtle Beach

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The Starbucks Discovery Series Myrtle Beach is a mug for one of the most popular coastal destinations in the southeastern United States, located along South Carolina’s Grand Strand. Known for its long sandy beaches, amusement attractions, oceanfront entertainment, and relaxed vacation atmosphere, the city attracts millions of visitors every year. The Starbucks mug design captures this energetic seaside identity through a colorful mix of beach activities, boardwalk attractions, music, and coastal scenery. The artwork feels playful and busy, much like Myrtle Beach itself during the summer season.… Read more

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Discovery Series – Crait

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The design of the Starbucks Discovery Series Crait mug is dedicated to a planet from the Star Wars universe, best known for its appearance in The Last Jedi. Covered in a layer of white salt over striking red mineral soil, the planet became the site of the Resistance’s desperate final stand against the First Order. The Starbucks mug design captures many of the memorable visual elements associated with Crait, combining scenes from the battle, iconic vehicles, crystal formations, and important characters from the film.… Read more

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Discovery Series – Wyoming

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Starbucks Discovery Series Wyoming is a mug for a state defined by vast open landscapes, rugged mountain ranges, geothermal wonders, and a strong connection to the American West. Known for its national parks, wildlife, ranching culture, and frontier history, Wyoming offers some of the most dramatic scenery in the United States. The Starbucks mug design captures this identity through symbols tied to nature, rodeo traditions, state emblems, and outdoor adventure. The artwork feels unmistakably western, combining wilderness and cowboy culture into a single composition.… Read more

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Discovery Series – Mazatlán

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Discovery Series Mazatlán is just one of many mugs from Mexico that will join the collection in the upcoming months.

Mazatlán is a coastal city on Mexico’s Pacific coast, located in the state of Sinaloa and widely known for its beaches, fishing industry, historic center, and vibrant seaside atmosphere. Often called the “Pearl of the Pacific,” the city combines colonial architecture, oceanfront promenades, tropical scenery, and strong regional traditions. The Starbucks mug design captures this energetic coastal identity through a mix of marine life, beach activities, local celebrations, and recognizable cultural symbols.… Read more

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Discovery Series – Singapore

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Starbucks Discovery Series – Singapore now joins the ornament from the Lion City that we reviewed earlier together. Three details are particularly worth noting. First, the writing on the box cover appears in only one variation – English. Second, the mugs are manufactured in China. Finally, and perhaps most distinctively, this is the first mug in the Discovery Series to feature an SKU sticker attached to the bottom, similar to those found on Been There and You Are Here collections. In a way, this small detail once served as a sign that the mug was brand new and not used.… Read more

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Discovery Series – México

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Starbucks Discovery Series México is one of many mugs and ornaments being released for this country in North America with a deep cultural history shaped by Indigenous civilizations, Spanish influence, regional traditions, and vibrant modern identity. From ancient pyramids and colonial cities to colorful festivals and world-famous cuisine, the country is known for its rich visual and cultural diversity. The Starbucks mug design embraces this energy through bold colors, festive imagery, and recognizable national symbols.

An interesting detail I would like to draw your attention to is that while the bottom of the mug and the SKU sticker on the box say the mug is made in Malaysia, there is another sticker right behind the handle that says “Hecho en China” (“Made in China”).… Read more

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Discovery Series – Hong Kong Disneyland

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I found some better pics of the Discovery Series Hong Kong Disneyland to share with you. It seems that the design of the bigger mug adds a few attractions from the park that did not fit on the ornament. Also, I would like to mention the interesting detail about the box cover: some of the writing is done in three languages: English, French and Spanish. We’ve seen this done for Star Wars mugs and ornaments, but not the “regular” Disney Discovery collection.… Read more

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