Discovery Collection

Discovery Series – Myrtle Beach

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The Starbucks Discovery Series Myrtle Beach is a mug for one of the most popular coastal destinations in the southeastern United States, located along South Carolina’s Grand Strand. Known for its long sandy beaches, amusement attractions, oceanfront entertainment, and relaxed vacation atmosphere, the city attracts millions of visitors every year. The Starbucks mug design captures this energetic seaside identity through a colorful mix of beach activities, boardwalk attractions, music, and coastal scenery. The artwork feels playful and busy, much like Myrtle Beach itself during the summer season.… Read more

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Discovery Series – Crait

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The design of the Starbucks Discovery Series Crait mug is dedicated to a planet from the Star Wars universe, best known for its appearance in The Last Jedi. Covered in a layer of white salt over striking red mineral soil, the planet became the site of the Resistance’s desperate final stand against the First Order. The Starbucks mug design captures many of the memorable visual elements associated with Crait, combining scenes from the battle, iconic vehicles, crystal formations, and important characters from the film.… Read more

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Discovery Series – Wyoming

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Starbucks Discovery Series Wyoming is a mug for a state defined by vast open landscapes, rugged mountain ranges, geothermal wonders, and a strong connection to the American West. Known for its national parks, wildlife, ranching culture, and frontier history, Wyoming offers some of the most dramatic scenery in the United States. The Starbucks mug design captures this identity through symbols tied to nature, rodeo traditions, state emblems, and outdoor adventure. The artwork feels unmistakably western, combining wilderness and cowboy culture into a single composition.… Read more

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Discovery Series – Mazatlán

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Discovery Series Mazatlán is just one of many mugs from Mexico that will join the collection in the upcoming months.

Mazatlán is a coastal city on Mexico’s Pacific coast, located in the state of Sinaloa and widely known for its beaches, fishing industry, historic center, and vibrant seaside atmosphere. Often called the “Pearl of the Pacific,” the city combines colonial architecture, oceanfront promenades, tropical scenery, and strong regional traditions. The Starbucks mug design captures this energetic coastal identity through a mix of marine life, beach activities, local celebrations, and recognizable cultural symbols.… Read more

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Discovery Series – Singapore

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Starbucks Discovery Series – Singapore now joins the ornament from the Lion City that we reviewed earlier together. Three details are particularly worth noting. First, the writing on the box cover appears in only one variation – English. Second, the mugs are manufactured in China. Finally, and perhaps most distinctively, this is the first mug in the Discovery Series to feature an SKU sticker attached to the bottom, similar to those found on Been There and You Are Here collections. In a way, this small detail once served as a sign that the mug was brand new and not used.… Read more

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Discovery Series – México

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Starbucks Discovery Series México is one of many mugs and ornaments being released for this country in North America with a deep cultural history shaped by Indigenous civilizations, Spanish influence, regional traditions, and vibrant modern identity. From ancient pyramids and colonial cities to colorful festivals and world-famous cuisine, the country is known for its rich visual and cultural diversity. The Starbucks mug design embraces this energy through bold colors, festive imagery, and recognizable national symbols.

An interesting detail I would like to draw your attention to is that while the bottom of the mug and the SKU sticker on the box say the mug is made in Malaysia, there is another sticker right behind the handle that says “Hecho en China” (“Made in China”).… Read more

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Discovery Series – Hong Kong Disneyland

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I found some better pics of the Discovery Series Hong Kong Disneyland to share with you. It seems that the design of the bigger mug adds a few attractions from the park that did not fit on the ornament. Also, I would like to mention the interesting detail about the box cover: some of the writing is done in three languages: English, French and Spanish. We’ve seen this done for Star Wars mugs and ornaments, but not the “regular” Disney Discovery collection.… Read more

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Discovery Series – Honolulu

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I was surprised by the number of releases from the Aloha State. Discovery Series Honolulu is the seventh (including the Campus mug) yet not the last mug from Hawaii.

Honolulu, the capital of Hawaii, is located on the island of Oahu and serves as the cultural and economic center of the state. Its name means “sheltered harbour” in Hawaiian, reflecting the natural protection of its coastal setting. Over time, Honolulu grew from a Polynesian settlement into a key Pacific port and modern island city.… Read more

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Discovery Series – Memphis

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Discovery Series Memphis is a release for a city in Tennessee that was founded in 1819 and named after the ancient Egyptian capital on the Nile River, a reference chosen because of its location along the mighty Mississippi River. Just as its namesake thrived beside water, Memphis grew into a major river port and cultural crossroads in the American South. Over time, it became known for music, civil rights history, and a distinctive riverfront skyline. The mug design brings together these defining elements into a lively portrait of the city.… Read more

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Discovery Series – Pittsburgh

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Starbucks is back in the City of Bridges with the release of the Discovery Series Pittsburgh mug.

Pittsburgh, located in western Pennsylvania, is a city shaped by rivers, steel heritage, and dramatic hillsides. Once known as the Steel City, it has evolved into a center for education, technology, and sports while maintaining strong local traditions. The city sits at the confluence of three rivers, creating a distinctive skyline and geography. The mug design brings together these landmarks, flavours, and cultural references into one recognizable Pittsburgh scene.… Read more

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