You Are Here – Katowice (prototype)

Yet another very interesting and unique find from the private collection that is being offered for sale. It seems that You Are Here Katowice was originally planned for release much earlier than we previously believed. The prototype’s design is significantly different from the version that was ultimately approved in 2024. As you can see in the comparison photos below, the final mug features a more vibrant color palette, while the marching band’s hat from the prototype was replaced with the full marching band.… Read more

Discovery Series – Guadalajara

The Starbucks Discovery Series Guadalajara pays tribute to the cultural capital of western Mexico. Founded in 1542, Guadalajara is the capital of the state of Jalisco and is widely regarded as the birthplace of several traditions that have become symbols of Mexican identity, including mariachi music and tequila. The city’s historic architecture, vibrant festivals, and celebrated cuisine have earned it a place among Mexico’s most fascinating destinations. The mug combines many of these defining elements into a colorful design.

– Jarabe Tapatío, better known as the Mexican Hat Dance, takes center stage on the left side of the mug.… Read more

Discovery Series Ornament – Memphis

The Starbucks Discovery Series Ornament Memphis is a mini-mug for the city that was founded in 1819 along the Mississippi River bluffs. It quickly became a vital port city for the cotton trade and river commerce. The city’s strategic location made it a major transportation hub, connecting the Deep South to markets nationwide via steamboat and later railroad. Memphis endured devastating yellow fever epidemics in the 1870s that nearly destroyed the city, followed by rebuilding and growth into the 20th century.… Read more

Discovery Series – Rio de Janeiro

The Starbucks Discovery Series Rio de Janeiro captures the energy, history, and unmistakable scenery of one of Brazil’s most famous cities. Founded in 1565 by the Portuguese, Rio de Janeiro served as the capital of Brazil for nearly two centuries and remains one of the country’s cultural icons. From its world-famous beaches and colonial architecture to its vibrant festivals and tropical landscapes, Rio offers an experience unlike anywhere else. The mug brings together many of the landmarks and traditions that define the “Cidade Maravilhosa” — the Marvellous City.… Read more

Icon – Jeddah (prototype)

When I first learned that a private collection containing several Starbucks prototype mugs was being offered for sale, I expected to find color variations or minor manufacturing differences. What I didn’t expect were design changes that reveal part of the creative process behind the final mug.

This Icon Jeddah prototype is one of those fascinating examples.

At first glance, it looks almost identical to the production mug. The city name, colors, and the historic Nasseef House featured on the front are all there.… Read more

Discovery Series Ornament – Yosemite

I have been chasing this hard-to-find ornament for a while now. Fingers crossed it joins my collection soon.

The Discovery Series Ornament Yosemite brings together several of the park’s most recognizable natural attractions despite its compact size. While the full-sized mug has room for a broader collection of landmarks, the ornament focuses on Yosemite’s rugged wilderness, outdoor recreation, and native wildlife. It captures the spirit of one of America’s oldest and most beloved national parks.

– Yosemite Falls dominates the right side of the ornament.… Read more

You Are Here Seoul – an opportunity to own one of the rarest Starbucks mugs ever released

As many collectors already know, Starbucks never officially released a You Are Here Seoul mug. South Korea received the Korea Real City series instead, making a Seoul YAH mug something that simply wasn’t supposed to exist.

Well… one does.

This is not a production mug that somehow slipped through retail. It is believed to be a prototype/sample created during the development of the You Are Here collection before the series was discontinued. To date, this may be the only known example to have surfaced publicly, although its exact production history remains unknown.… Read more

Discovery Series – Playa del Carmen

The Starbucks Discovery Series Playa del Carmen celebrates one of Mexico’s most popular coastal destinations on the Riviera Maya. Originally a small fishing village, Playa del Carmen experienced rapid growth during the late twentieth century as tourism expanded along the Caribbean coast of the Yucatán Peninsula. Today, it serves as both a resort city and a gateway to the region’s beaches, reefs, cenotes, and archaeological sites. The mug captures the relaxed atmosphere and tropical character that have made Playa del Carmen famous around the world.… Read more

You Are Here – Gdynia

I would like to thank a reader of the blog for providing the photos of this newly released You Are Here – Gdynia mug. Interestingly enough, Starbucks had already released a mug for Trójmiasto (Tricity), the metropolitan area primarily consisting of the cities of Gdańsk, Gdynia, and Sopot. To make things even more interesting, a dedicated mug for Gdańsk was released later as well. Does this mean a mug for Sopot is also in Starbucks’ plans? Why not?

Founded in the 1920s, Gdynia is one of Poland’s youngest major cities.… Read more

Discovery Series – Belo Horizonte

The Starbucks Discovery Series Belo Horizonte celebrates the capital of Minas Gerais, a city founded in 1897 as Brazil’s first planned state capital. Known for its distinctive architecture, vibrant cultural scene, and strong culinary traditions, Belo Horizonte has grown into one of Brazil’s largest metropolitan areas. The mug highlights many of the elements that define the city, from its famous food and music to its passion for sports and the surrounding mountain landscape.

– Pão de Queijo, represented by the basket of cheese breads above the city name, is perhaps the most famous culinary symbol of Minas Gerais.… Read more

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