You Are Here – Seoul

Here is the You Are Here Seoul mug. Wait, what? How is this possible?

If you’ve been following the You Are Here series, you probably know that Starbucks never officially released any mugs for South Korea as part of the YAH collection. Instead, South Korea received its own beautiful series called the Korea Real City collection, featuring both full-size mugs and mini demis.

Well, that is still true because the mug you are seeing here was never officially sold in stores.… Read more

Discovery Series – Korea

We now have our first look at real-life photos of the Starbucks Discovery Series – Korea mug. At first glance, the box design appears nearly identical to those from the U.S. and Canada. However, there are a few subtle differences: the absence of French text indicating the country of origin, and the prominently displayed volume – 2 fl. oz / 59 mL for the ornament and 16 fl. oz / 414 mL for the mug (see the photo of the covers at the end of the article).… Read more

Discovery Series Ornament – Korea

As promised yesterday, I’m eager to review the design of the Discovery Series Ornament – Korea with you. Much like the other mini mugs in this new collection, it features a notably more minimalist design approach. I do, however, wish the circular element had been rendered in a color other than green – something in line with the variation Starbucks applied to its Disney ornaments.

Here are the symbols from the design of the Discovery Series Ornament Korea that I was able to spot.… Read more

Starbucks Expands Discovery Series to Korea

Big news for Starbucks collectors: the Discovery Series is officially going global. For the first time, a mug from this line has been released outside the U.S. or Canada – and it’s landing in South Korea.

As you can see from this official Starbucks’ promotional banner, along with the Korea mug, they have also dropped a matching ornament and tumbler. This is a major shift in the series, which until now has focused exclusively on North American cities and regions. Korea’s release could be the first step in a wider expansion across Asia – and potentially beyond.… Read more

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