Tag: YAH

You Are Here – Milano

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Thanks to a heads-up from our reader, it came to our attention that in line with the update to the country mug that adopted the Italian name, Starbucks also introduced the You Are Here Milano mug, featuring the city’s name in its native language. The design of this release is identical to the Milan mug; you can see this for yourself by comparing it with the pictures of the original mug from this post. You probably remember, this also happened to the Roma mug, and I am sure there will be other cities to follow.… Read more

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You Are Here – Košice

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You Are Here – Košice is a mug for a city with deep historical roots, a cultural and economic hub of eastern Slovakia. First mentioned in records from 1230, Košice quickly grew into a prominent medieval town, becoming the first European city to be granted its own coat of arms in 1369. Strategically located along important trade routes, it flourished as a center of commerce, craftsmanship, and governance within the Kingdom of Hungary. Over the centuries, Košice experienced periods of prosperity and hardship under various empires, including Ottoman incursions and Habsburg rule.… Read more

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You Are Here – Brno

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Starbucks You Are Here – Brno is a mug for the cultural and administrative heart of Moravia in the Czech Republic. Once a medieval stronghold, Brno has witnessed centuries of transformation, from its 13th-century origins as a royal city to its role as a major industrial center of the Austro-Hungarian Empire. The city’s historic core still showcases Gothic and Baroque architecture, while landmarks like Špilberk Castle and the Cathedral of St. Peter and Paul echo tales of sieges and resilience. Today, Brno blends its storied past with a vibrant modern identity, making it a city of tradition, innovation, and enduring charm.… Read more

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You Are Here – Iceland

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Starbucks has opened its first store in Iceland, located inside the Alda Hotel on Reykjavík’s main shopping street, Laugavegur. This marks the brand’s official entry into the Icelandic market, bringing its signature coffee experience to both locals and tourists. There is also the exclusive mug released alongside the store launch, You Are Here — Iceland. I can’t wait to add this beauty to my collection!

The unique design of the new mug captures the spirit of Iceland:

– Iceland is famously home to some of the most stunning waterfalls in the world.… Read more

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You Are Here – Plzeň

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Let’s get back to Europe, where the YAH collection is still growing! You Are Here – Plzeň is the brand-new mug for a city located in the western part of the Czech Republic. Founded in 1295 by King Wenceslaus II, Plzeň quickly became a key trade and cultural center due to its strategic location at the crossroads of major routes. The city is perhaps best known as the birthplace of Pilsner beer, first brewed in 1842 at the Pilsner Urquell Brewery, which revolutionized brewing worldwide.… Read more

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You Are Here Ornament – Italia

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Along with an updated mug for the capital city, Starbucks has also released a new version of the country ornament! A brand-new design was spotted in stores, and it appears to be replacing the previous one. You Are Here Ornament – Italia uses the name Italians actually use for their country. Interestingly, I haven’t seen the larger mug yet, but I’m sure it’s coming soon.

The name “Italia” has ancient roots, tracing back to the Greeks, who referred to a portion of Southern Italy as “Italói,” possibly derived from a word meaning “calf” or “young bull.” This symbol, often associated with fertility and strength, may reflect the region’s pastoral richness.… Read more

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You Are Here – Roma

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Starbucks has released an updated version of the mug for the capital of Italy: You Are Here – Roma. You can see a comparison of the two mugs below; they are identical except for the city name. Roma is how the locals say it — a name as timeless as the city itself.

Speaking of names, here are some of Rome’s most iconic nicknames:

– The Eternal City
Roma is known as The Eternal City because its legacy spans thousands of years, from the rise of the Roman Empire to today’s bustling capital.… Read more

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You Are Here Ornament – Warsaw

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Just when I thought I was done with my YAH ornaments collection, a friend sent me a picture of a mini mug I didn’t recognize. It took me a second to realize – it’s a brand-new release! I even had to check the calendar to make sure it’s 2025 out there!
As you can expect, You Are Here Ornament – Warsaw is a complete copy of the bigger mug that was released back in 2018. This is a common practice for this collection.… Read more

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You Are Here – České Budějovice

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The Czech Republic is getting a new release from the beloved YAH series. You Are Here – České Budějovice is a mug for a historic city in the South Bohemian region of the Czech Republic, which is also known as Budweis. Founded in 1265 by the Přemyslid king Ottokar II, it developed rapidly due to its strategic location at the confluence of the Vltava and Malše rivers. The city was granted the privilege of a royal town, boosting its trade and cultural significance.… Read more

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You Are Here – Kazakhstan

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Interestingly, Kazakhstan was the only country for which Starbucks released an ornament but not a full-size mug. This situation was recently fixed by this brand-new release: the You Are Here – Kazakhstan mug.

Here is what we see in the design of this mug:

– Tea drinking is a central part of Kazakhstani culture, often serving as a symbol of hospitality and community. It’s common for Kazakhs to share a pot of tea, typically green or black, with friends and visitors, accompanied by traditional sweets and snacks.… Read more

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