You Are Here – Milan

Along with the Italy YAH, Starbucks has released You Are Here – Milan mug as well. This is the only Italian city Starbucks has the store in so far, but more are expected to come soon. Despite of the grand opening, on-site roastery and incredible interior design of the store, it is yet remains to be seen, whether Starbucks can acquire its niche on the Italian market.… Read more

You Are Here – Italy

Here’s Starbucks You Are Here – Italy mug. It took Starbucks 47 years to open its first store in Italy. The reason is pretty obvious – Italians take coffee seriously and prefer drinking espresso on the run. They come to coffee shop or bar, order their espresso, drink it fast, pay and leave. It takes 5 minutes and this is quite different compared to the behavior of the common Starbucks customer. To be honest with you, I find myself disappointed with the lack of free space in Starbucks stores quite often.… Read more