Here’s an interesting release from Italy! Starbucks You Are Here – Rome makes it the fourth mug from this country (after Italy, Milan and Turin).
Similar to other Italian mugs, this release was timed to the opening of the new Starbucks store, this time in Rome. After doing some small research, I can see that it was supposed to be opened back in 2020, then in 2021. Two years later, this finally has happened yesterday (April 7, 2022).… Read more
With the release of You Are Here – Turin, Starbucks covers both Italian cities where it actually has stores. It is safe to say that the expansion in “Bel Paese”(beautiful country) is not going as fast as it was expected (or it wasn’t?). Nonetheless, let’s welcome this new colorful mug into the YAH family.
Turin is well known for its Baroque, Rococo, Neo-classical, and Art Nouveau architectures and its numerous palaces, squares, parks, art galleries, museums, theatres, and churches. There was no way to fit them all on the mug, so it was a tough choice for the Starbucks designers.… Read more
As I’ve mentioned in the review of the full-sized mug, Apennine Peninsula gets Starbucks You Are Here Ornament Christmas – Italy. Could it be the very last Holiday Edition YAH ornament ever? Very possible. That’s what makes it special, in my opinion. I will definitely be adding it to my collection and I suggest you do too!… Read more
With Christmas just around the corner, I gave up on seeing Holiday Edition mugs from Italy. Boy, was I wrong! It has been revealed today, that Bel Paese gets both Christmas full-size mug and ornament.
As you can see, You Are Here Christmas – Italy has traditional (for the last two years) design with the red handle. Let me remind you, that there are not that many stores in this country. In fact, only two cities have Starbucks stores – Milan (most of those) and Turin (only one so far).… Read more
There are only two stores in Italy, nonetheless, Starbucks introduced the mini version of the previously released mug. Here’s the photo of You Are Here Ornament Italy, which has been spotted today in Milan. As far as I remember, they only sell mugs in the store, other than Reserve (correct me if I am wrong in the comments). Keep that in mind, when visiting Milan. On a similar note, it is always a good idea to call the store in advance to check the availability of mugs and ornaments.… Read more
Along with the Italy YAH, Starbucks has released You Are Here – Milan mug as well. This is the only Italian city Starbucks has the store in so far, but more are expected to come soon. Despite of the grand opening, on-site roastery and incredible interior design of the store, it is yet remains to be seen, whether Starbucks can acquire its niche on the Italian market.… Read more
Here’s Starbucks You Are Here – Italy mug. It took Starbucks 47 years to open its first store in Italy. The reason is pretty obvious – Italians take coffee seriously and prefer drinking espresso on the run. They come to coffee shop or bar, order their espresso, drink it fast, pay and leave. It takes 5 minutes and this is quite different compared to the behavior of the common Starbucks customer. To be honest with you, I find myself disappointed with the lack of free space in Starbucks stores quite often.… Read more
