Starbucks Quietly Fixes Typo on Canadian Discovery Series Boxes
About a year ago, I wrote about a small but noticeable typo on the box of Starbucks’ first Canadian Discovery Series mug. It was the kind of thing most people would miss at a glance, but once you saw it, you couldn’t unsee it. More specifically, the grammatically correct French spelling for the word “Discovery” should be “Découverte”, and not “Decouvérte”. For collectors, details matter, and this one stood out.
At the time, there was no indication that Starbucks was aware of the issue, let alone that it was planning to correct it.… Read more

