Discovery Series – Goiânia

The Starbucks Discovery Series Goiânia mug takes us to the capital of Goiás, a comparatively young city created in the 1930s to replace the historic city of Goiás as the state capital. Goiânia was carefully planned from the beginning, and its early development left behind an important collection of Art Deco architecture. At the same time, the city has become strongly associated with sertanejo music, Cerrado cuisine, public squares, and a very active outdoor culture. The result is a design that mixes the city’s planned urban history with traditions that are unmistakably Goiano.… Read more

Discovery Series – Salvador

The Starbucks Discovery Series Salvador mug highlights one of Brazil’s most historically important and culturally distinctive cities. Founded in 1549, Salvador became the first capital of colonial Brazil and remained the country’s political center until 1763. Its location on the Bay of All Saints helped turn it into a major Atlantic port, while centuries of African, Indigenous, and Portuguese influence shaped a culture that remains especially visible in the city’s music, religion, food, architecture, and festivals. Today, Salvador’s historic center, coastline, and Afro-Brazilian traditions make it one of the most recognizable cities in the country.… Read more

Discovery Series – Porto Alegre

The Starbucks Discovery Series Porto Alegre mug highlights the capital of Rio Grande do Sul, a city shaped by its location on the Guaíba, strong gaúcho traditions, European immigration, football, and a distinctive connection with parks and outdoor life. Porto Alegre was officially founded in 1772 and grew from a small settlement into one of southern Brazil’s major urban centers. Its identity is closely tied to the wider culture of Rio Grande do Sul, especially traditions such as chimarrão, churrasco, regional dress, and music.… Read more

Discovery Series – Curitiba

The Starbucks Discovery Series Curitiba mug highlights a city known for its parks, distinctive architecture, urban planning, and strong connection to nature. Curitiba became the capital of Paraná in the 19th century and later grew rapidly with waves of European immigration, especially from Poland, Germany, Italy, and Ukraine. Over time, the city became internationally known for its public transportation system and environmental planning, while landmarks such as the Botanical Garden, Ópera de Arame, and Oscar Niemeyer Museum gave it a very recognizable visual identity.… Read more

Discovery Series – São Paulo

The Starbucks Discovery Series São Paulo mug is dedicated to Brazil’s largest city and one of the country’s most important economic and cultural centres. São Paulo was founded on January 25, 1554, when Jesuit priests established a college on the Piratininga plateau. For much of its early history, it remained a relatively small settlement, but the coffee boom of the 19th century transformed the city. The wealth generated by coffee helped bring railways, immigrants and rapid urban development, turning São Paulo into a major industrial and commercial centre.… Read more

Discovery Series – Rio de Janeiro

The Starbucks Discovery Series Rio de Janeiro captures the energy, history, and unmistakable scenery of one of Brazil’s most famous cities. Founded in 1565 by the Portuguese, Rio de Janeiro served as the capital of Brazil for nearly two centuries and remains one of the country’s cultural icons. From its world-famous beaches and colonial architecture to its vibrant festivals and tropical landscapes, Rio offers an experience unlike anywhere else. The mug brings together many of the landmarks and traditions that define the “Cidade Maravilhosa” — the Marvellous City.… Read more

Discovery Series – Belo Horizonte

The Starbucks Discovery Series Belo Horizonte celebrates the capital of Minas Gerais, a city founded in 1897 as Brazil’s first planned state capital. Known for its distinctive architecture, vibrant cultural scene, and strong culinary traditions, Belo Horizonte has grown into one of Brazil’s largest metropolitan areas. The mug highlights many of the elements that define the city, from its famous food and music to its passion for sports and the surrounding mountain landscape.

– Pão de Queijo, represented by the basket of cheese breads above the city name, is perhaps the most famous culinary symbol of Minas Gerais.… Read more

Discovery Series Ornament – Brasil

Starbucks Discovery Series Ornament Brasil is one of the many mini mugs released across Latin America. Brazil had never received an ornament before, with the closest equivalent being the demi-sized Icon series. As seen on the mug, the title is written in Portuguese, reflecting a common trend in which most of the new releases feature the destination’s local language.

Brazil is the largest country in South America, known for its immense biodiversity, energetic culture, world-famous festivals, and deep passion for music and sport.… Read more

Been There – Rio de Janeiro

Cidade Maravilhosa (Marvellous City) is joining BT mugs series with Starbucks Been There – Rio de Janeiro.
Did you know that the name of the city literally translates as the River of January? And the reason for this is pretty prosaic: Portuguese expedition under explorer Gaspar de Lemos first encountered Guanabara Bay on 1 January 1502 and named it Ria de Janeiro (“January’s Lagoon”). Ria became Rio (river) later and the actual city was only founded on 1 March 1565 under the name São Sebastião do Rio de Janeiro.… Read more

Been There – São Paulo

Here’s another Brazilian mug for your collection: Starbucks Been There – São Paulo. It is the largest Portuguese-speaking city in the world with about 22 million people living in the metro area. According to historical documents, the city was founded on January 25, 1554, after Paul the Apostle.
These are some architectural elements to consider when visiting the city:
– I believe it is Paulista Avenue on the left to the handle which is a symbol and the center of the economic and political power of São Paulo where the headquarters of many financial and cultural institutions are located.… Read more

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