Discovery Collection

Discovery Series – Porto Alegre

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The Starbucks Discovery Series Porto Alegre mug highlights the capital of Rio Grande do Sul, a city shaped by its location on the Guaíba, strong gaúcho traditions, European immigration, football, and a distinctive connection with parks and outdoor life. Porto Alegre was officially founded in 1772 and grew from a small settlement into one of southern Brazil’s major urban centers. Its identity is closely tied to the wider culture of Rio Grande do Sul, especially traditions such as chimarrão, churrasco, regional dress, and music.… Read more

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Discovery Series – Ecuador

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The Starbucks Discovery Series Ecuador mug highlights a country with an extraordinary range of landscapes packed into a relatively small area. Ecuador stretches from the Pacific coast across the Andes to the Amazon rainforest, while the Galápagos Islands add an entirely different world of volcanic terrain and unique wildlife. This geographic variety has shaped everything from agriculture and food to architecture, clothing, and local traditions. Ecuador’s official tourism site commonly divides the country into four major regions: the Coast, Andes, Amazonia, and Galápagos.… Read more

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Discovery Series – Nagano

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The Starbucks Discovery Series Nagano mug highlights one of Japan’s most mountainous prefectures, known for alpine scenery, historic towns, winter sports, hot springs, and local foods. Nagano hosted the 1998 Winter Olympics and remains a major destination for skiing and snowboarding, while places such as Matsumoto, Hakuba, Kamikochi, and the Japanese Alps give the prefecture a strong outdoor identity. Historic castles, orchards, mountain wildlife, and traditional cuisine add a very different side to the region beyond the ski resorts.

Here are some of the landmarks, foods, activities, and symbols featured in the design:

– The bowl of soba noodles is a natural choice for Nagano, where buckwheat noodles are one of the best-known regional foods.… Read more

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Discovery Series – Peru

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The Starbucks Discovery Series Peru mug highlights a country shaped by ancient civilizations, dramatic Andean landscapes, distinctive wildlife, traditional crafts, music, and one of South America’s best-known cuisines. Peru was the heart of the Inca Empire before the Spanish conquest in the 16th century, but its history reaches much further back through cultures such as the Moche, Nazca, Wari, and Chavín. Today, the country’s identity combines Indigenous traditions, colonial influences, and enormous geographic diversity stretching from the Pacific coast to the Andes and Amazon rainforest.… Read more

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Discovery Series – Phu Quoc

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The Starbucks Discovery Series Phú Quốc mug highlights Vietnam’s largest island, located in the Gulf of Thailand off the country’s southwestern coast. Long known for fishing and agriculture, Phú Quốc has developed into one of Vietnam’s most popular resort destinations, with white-sand beaches, tropical forests, coral reefs, and a growing tourism industry. The island is also famous for several local specialties, especially fish sauce, pepper, seafood, and pearls. More than half of Phú Quốc is protected within a UNESCO Biosphere Reserve, helping preserve much of its forest and coastal environment.… Read more

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Discovery Series – Curitiba

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The Starbucks Discovery Series Curitiba mug highlights a city known for its parks, distinctive architecture, urban planning, and strong connection to nature. Curitiba became the capital of Paraná in the 19th century and later grew rapidly with waves of European immigration, especially from Poland, Germany, Italy, and Ukraine. Over time, the city became internationally known for its public transportation system and environmental planning, while landmarks such as the Botanical Garden, Ópera de Arame, and Oscar Niemeyer Museum gave it a very recognizable visual identity.… Read more

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Discovery Series – Huế

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The Starbucks Discovery Series Hue mug highlights one of Vietnam’s most historic cities. Huế served as the imperial capital of the Nguyễn Dynasty from 1802 to 1945, and much of its identity is still tied to royal architecture, court traditions, Buddhism, and life along the Perfume River. The city is also known for its refined cuisine, much of which developed under imperial influence. Today, Huế remains one of the country’s most distinctive cultural destinations, with the Complex of Huế Monuments recognized as a UNESCO World Heritage Site.… Read more

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Discovery Series – Jamaica

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The Starbucks Discovery Series Jamaica mug captures some of the country’s best-known traditions, foods, landscapes, music, and wildlife. Jamaica became independent from the United Kingdom in 1962, but its culture reflects a much longer history shaped by Indigenous peoples, European colonization, the African diaspora, and later migration. Today, the island is especially well known for reggae and dancehall, world-class athletics, distinctive cuisine, tropical scenery, and a strong cultural influence far beyond its size.

– Track and field is one of Jamaica’s greatest sporting strengths.… Read more

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Discovery Series – Ensenada

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The Starbucks Discovery Series Ensenada mug focuses on one of Baja California’s best-known coastal cities, where the Pacific Ocean, vineyards, seafood, and outdoor adventure all play a major role. Ensenada developed as an important port and today is especially known for its wine country, cruise tourism, and food scene. The surrounding municipality stretches far beyond the city itself, reaching vineyards, rugged coastline, and mountain areas such as the Sierra de San Pedro Mártir. Starbucks specifically highlights the Wine Route, La Bufadora, Sierra de San Pedro Mártir, micheladas, fish tacos, and surfing among the main themes used for this design.… Read more

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Discovery Series – Kyoto

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The Starbucks Discovery Series Kyoto mug explores a city that served as Japan’s imperial capital for more than a thousand years, from 794 until the emperor moved to Tokyo in 1869. Over the centuries, Kyoto became one of the country’s most important centers of religion, art, traditional crafts, and court culture. Much of that heritage survived the rapid modernization experienced elsewhere in Japan, leaving the city with an extraordinary concentration of temples, historic neighborhoods, gardens, and traditional wooden houses.

– The traditional building above the city name is the Starbucks Coffee Kyoto Ninenzaka Yasaka Chaya, one of the most distinctive Starbucks stores in Japan.… Read more

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